Power of Advertising

In class this past week, we were assigned to analyze three advertisements of our choice. This assignment help me to understand why advertisers choose to add certain aspects to their ads. It is important to realize that everything in an ad was placed in the ad for a reason or purpose. Every detail is important from color and shadows to objects and people. Advertising persuades individuals to buy a certain product. Advertising is found everywhere in billboards, in magazines, on television, and on the radio. One might not realize how powerful and effective ads are. Many ads in todays society deal with sexism. The ads portray women as objects. The women have thin body features and have barely any clothing on. Advertisements not only persuade people to buy their products but it also makes people want to have the same body type as the models in the ads. Anorexia is an eating disorder where people starve themselves so that they loose weight and look thin. It is important to realize that the advertising agencies use computers to make the models look perfect by using applications such as photoshop. No one is perfect. Advertisements should use everyday  people to sell their products because the everyday people are the ones purchasing the products.